Analisis Pengaruh Chatbot AI terhadap Pengalaman Mahasiswa Menggunakan E-commerce

Penulis

  • Israwati Hamsar Universitas Negeri Makassar Penulis
  • Nur Febrianti Universitas Negeri Makassar Penulis
  • Amelia Uswatun Khasanah Universitas Negeri Makassar Penulis
  • Annajmi Rauf Universitas Negeri Makassar Penulis
  • Elma Nurjannah Universitas Negeri Makassar Penulis

DOI:

https://doi.org/10.61220/voice.v2i2.20247

Kata Kunci:

Artificial intelligence, Chatbot, E-commerce Shopping Experience, Students

Abstrak

This study analyzes the impact of Artificial Intelligence (AI) chatbot on college students' shopping experience in e-commerce. Results show that university students in Makassar gave positive responses to the chatbot service, praising its ability to handle complex questions, provide useful solutions, offer satisfactory assistance, solve problems efficiently, and understand user needs. The chatbot was considered highly responsive and easy to use. Positive impacts on customer satisfaction, including an improved shopping experience, improved customer service, and a desire to recommend and repurchase, were seen from the high average scores. These findings highlight the importance of AI chatbots in improving customer service and customer satisfaction in the competitive e-commerce market.

Unduhan

Data unduhan tidak tersedia.

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Unduhan

Diterbitkan

2024-12-06

Citation

Terbitan

Vol 2, No 2 (2024): Desember 2024

Bagian

Articles

Lisensi

Hak Cipta (c) 2024 Israwati Hamsar, Nur Febrianti, Amelia Uswatun Khasanah, Annajmi Rauf, Elma Nurjannah (Author)

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