Analyzing the Continuance Intention to Use AI News Anchors for Daily Information Needs: An Expectation Confirmation Theory Approach

Alyah Rahayu; Andika Isma; Fitra Ramadani

Authors

Alyah Rahayu Department of Informatics Engineering and Computer Science, State University of Makassar, Indonesia Author
Andika Isma Faculty of Economics and Business, State University of Makassar, Indonesia Author
Fitra Ramadani Department of Informatics Engineering and Computer Science, State University of Makassar, Indonesia Author

Keywords:

Artificial Intelligence (AI), AI News Anchors, Audience Perception, Media Innovation, News Broadcasting Technology

Abstract

The development of artificial intelligence (AI) technology has brought significant changes in the broadcasting world, one of which is the emergence of AI-based news anchors. This technology allows news delivery by virtual characters capable of conveying information with voice and expressions almost identical to humans. Although it provides efficiency and consistency in news presentation, its impact on the emotional connection between the audience and the news anchor, as well as the ethical and legal issues that arise, has not been widely studied. This research aims to assess how audiences receive the use of AI as news anchors and measure its influence on audience satisfaction and intention to use the technology. Using a quantitative approach, this study explores audience perceptions regarding trust, information quality, and innovation in the context of news broadcasting. It is expected that the results of this research will provide deeper understanding about the acceptance and challenges faced by AI news anchors in the future media industry

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