Exploring Factors Influencing MOOCs Usage Behavior and Technology Acceptance in Higher Education: An Analysis Using the UTAUT Model

Kiki Awaliyah; Arum Putri Rahayu; Putri Olivia; Muh Ma’ruf Asya Perdana

Authors

Kiki Awaliyah Department of Informatics Engineering and Computer Science, State University of Makassar, Indonesia Author
Arum Putri Rahayu STAI Ma'arif Magetan, Indonesia Author
Putri Olivia Department of Informatics Engineering and Computer Science, State University of Makassar, Indonesia Author
Muh Ma’ruf Asya Perdana Department of Informatics Engineering and Computer Science, State University of Makassar, Indonesia Author

Keywords:

Factors of student acceptance of MOOCs, MOOCs, Technology Acceptance in Higher Education, UTAUT

Abstract

This study aims to analyze the acceptance of Massive Open Online Courses (MOOCs) by students at Makassar State University using the Unified Theory of Acceptance and Use of Technology (UTAUT) framework. This research uses a descriptive quantitative approach with data collection methods through online questionnaires. The research instrument was developed to measure eight dimensions of UTAUT: performance expectancy, effort expectancy, social influence, facilitating conditions, computer self-efficacy, attitude towards technology, behavioral intention, and actual use. The results showed that students have a fairly positive perception of the use of MOOCs as a digital learning medium. They considered MOOCs useful in increasing learning productivity, supporting online group discussions, and facilitating access to learning materials. However, some obstacles are still felt, especially limited technical knowledge, usage experience, and social support from the surrounding environment. These findings indicate the importance of strengthening digital literacy, technical training, and sustainable supporting policies to optimize the utilization of MOOCs in the learning process. This research is expected to contribute to the development of digital learning strategies in higher education, especially in integrating technology effectively into the teaching and learning process in the digital era.

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