REPRESENTATION OF BUGIS CULTURE IN THE FILM “SILARIANG" BY OKA AURORA (ANALYSIS OF SEMIOTICS BY ROLAND BARTHES)

Abstract

Silariang film is a film with a classic genre originally from Makassar and until now is still a social problem among young people who are in love and have not received the blessing of their parents. The purpose of this study is to find out the Bugis cultural values that the author wants to convey in the Silariang film. This study uses a qualitative research type with a Roland Barthes semiotic analysis approach and a theoretical approach. The subjects in this study are scenes in the Silariang film. This study uses data collection through documentation and literature studies. The results of the study show that there are two cultural values of the Bugis community displayed in the Silariang film, namely siri' na pace / pesse. The denotative meaning contained in the Silariang film describes the character of the Bugis-Makassar community as a society that adheres to the prevailing customary values. The connotative meaning obtained in this film is in the form of action figures, the meaning of speech based on the meaning of stars in the dialogue presented describes values, customs, kinship and moral messages. The meaning of myths/ideologies contained in several places is interpreted through a literature study on Bugis Makassar culture which understands customary values, and a culture that has self-respect and rooted in the Bugis Makassar community.