Fundamental and Applied Management Journal
Fundamental and Applied Management Journal (FAMJ) is an open-access electronic journal focusing on all aspects and scientific work in the field of management. This journal is published biannually (June and December). The journal invites original contributions that present modeling, empirical, review, and conceptual works. To enable maximum dissemination, the online version of the articles are freely accessible.
Service Quality and Customer Satisfaction in Last Mile Logistics: Evidence from a Courier and Parcel Delivery Firm
This study investigates whether the SERVQUAL dimensions—tangibles, reliability, responsiveness, assurance, and empathy—predict customer satisfaction in a courier and parcel-delivery (last-mile logistics) company. A cross-sectional survey of 100 customers selected via purposive sampling was administered using multi-item Likert scales. Data were analyzed with multiple regression to estimate the marginal contribution of each dimension and to assess the joint (simultaneous) effect on satisfaction. The findings show that all five dimensions are positively and significantly associated with customer satisfaction, and the model confirms a significant joint influence. Responsiveness and empathy emerge as the strongest predictors, whereas assurance exhibits the weakest effect, indicating room for improvement in perceived security, reliability of commitments, and service guarantees. Managerially, the company should sustain strengths related to empathy, tangibles, and responsiveness (e.g., attentive staff, clear physical cues of service quality, swift handling of requests) while prioritizing initiatives that bolster assurance—such as transparent service policies, consistent delivery promises, and credibility signals. The study adds firm-level evidence from the last-mile logistics sector, reinforcing the relevance of SERVQUAL for explaining satisfaction in time-sensitive, technology-enabled delivery contexts.
Copyright (c) 2025 Ilma Wulansari Hasdiansa, Sitti Hasbiah (Author) https://creativecommons.org/licenses/by-sa/4.0
Reassessing the Influence of STP Strategic Choices on Sales Performance: Evidence from a Food and Beverage SME
This study investigates the extent to which strategic decisions in segmentation, targeting, and positioning (STP) translate into short-term sales performance within a food-and-beverage small enterprise. Using a descriptive–quantitative approach, the research employed a within-firm sampling frame covering all 36 employees and collected data through standardized survey instruments. Prior to hypothesis testing, the measurement model was evaluated to ensure construct validity and internal reliability. Multiple linear regression was then applied to estimate both the individual and combined effects of the three STP dimensions on sales outcomes, supported by conventional diagnostic checks for statistical assumptions. The empirical results reveal that while segmentation, targeting, and positioning yield positive coefficient directions, none attain statistical significance, and their joint contribution adds only marginal explanatory power. These findings imply that STP strategies, when implemented in isolation, may not directly enhance sales performance in the short run. The effectiveness of STP appears contingent on complementary managerial actions such as product/menu refinement, pricing adaptability, promotional intensity, service innovation, and localized market engagement. From a managerial standpoint, the study underscores the importance of aligning strategic marketing determinations with operational execution rather than relying solely on strategic intent. Theoretically, the research adds micro-level evidence to the mixed debate regarding the STP–performance linkage in small service firms. Future studies are encouraged to incorporate consumer-side metrics, experimental designs, or transaction-level panel data to better capture how STP strategies generate value throughout the customer decision process.
Copyright (c) 2025 Nurhayani, Sutrisno Sutrisno, Ilham Abu (Author) https://creativecommons.org/licenses/by-sa/4.0
Does Working Capital Efficiency Drive Profitability? Evidence from a Listed Telecommunications Company
This study examines the association between working capital turnover and profitability in a publicly listed telecommunications company over 2018–2024, spanning pre-pandemic (2018–2019), pandemic (2020–2021), and post-pandemic (2022–2024) phases. Using secondary data from audited annual financial statements and stock-exchange filings, the analysis applies ratio and trend techniques to assess how liquidity management relates to earnings performance amid shifting demand and investment cycles. The results indicate an inverse pattern: periods of higher working capital turnover did not coincide with higher profitability, while lower turnover was accompanied by improved profitability. This outcome aligns with the sector’s capital-intensive, subscription-driven cash cycle, where rapid turnover can reflect tighter working capital positions that constrain service quality and margin capture, whereas more moderate turnover is consistent with capacity expansion, disciplined receivables management, and stronger margins. The pandemic and its aftermath amplified these dynamics as surging data usage, network investments, and pricing pressures reshaped short-term liquidity needs and returns. The study contributes sector-specific evidence on liquidity–profitability trade-offs across a systemic shock and underscores that accelerating working capital turnover is not universally profit-enhancing in telecommunications. Managerially, the findings point to calibrating working capital policies to demand volatility, maintaining liquidity buffers, and aligning receivables and “inventory-like” network capacity with profitability targets.
Copyright (c) 2025 Rahmawati Rahmawati, Rachmawati Kadir, Andi Naila Quin Azisah Alisyahbana (Author) https://creativecommons.org/licenses/by-sa/4.0
Gold Price Dynamics and Earnings Performance in a Non-Bank Gold-Backed Finance Firm
This study examines whether benchmark gold prices affect profit achievement in a state-owned pawn and gold-financing company. Using branch-level financial statements for 2018–2022, we estimate a single-factor ordinary least squares model to test the association between gold price movements and profitability. The results show a positive and statistically significant relationship, indicating that higher gold prices are associated with improved profits—consistent with collateral value uplift, trading spreads, and product demand dynamics in gold-backed lending. Managerially, the findings suggest the need for agile pricing policies, transparent customer communication on gold price pass-through, and strengthened risk management to handle volatility. The study contributes firm-level evidence on price–profit linkages in gold-backed retail finance. Limitations include a single-firm, single-factor design; future research should incorporate cost structures, fee income, macroeconomic controls, and asymmetric/lagged effects to better map the transmission from commodity prices to financial performance.
Copyright (c) 2025 Sitti Hajerah Hasyim, Fajriani Azis, Salim Diarra (Author) https://creativecommons.org/licenses/by-sa/4.0
Prioritizing Service Quality Levers in a Business Hotel: Empirical Evidence from SERVQUAL
This study investigates whether the SERVQUAL dimensions—tangibles, reliability, responsiveness, assurance, and empathy—explain customer satisfaction in an independent full-service hotel and identifies the most influential levers. A cross-sectional survey of 100 staying guests recruited via accidental (intercept) sampling was administered using validated Likert-scale items. Construct validity and reliability were established prior to hypothesis testing. Multiple regression with standardized coefficients was employed to estimate the partial effects of each dimension and to assess their relative importance. Results indicate that all dimensions exhibit positive associations with satisfaction; empathy emerges as the strongest predictor, followed by assurance, reliability, and responsiveness, while tangibles show the weakest effect. These findings highlight the primacy of human-contact factors—attentiveness, credibility, and individualized care—in shaping satisfaction within hospitality settings, while signaling improvement opportunities in physical cues and facilities. Managerially, the hotel should sustain strengths in empathy and assurance (e.g., staff sensitivity, clear guarantees, consistent fulfillment of promises) and systematically uplift tangibles through visible quality cues, facility upkeep, and amenity standards. The study contributes firm-level evidence to the hospitality literature by clarifying the relative weights of SERVQUAL dimensions for satisfaction and by underscoring that people-centric capabilities remain decisive even when tangible attributes lag.
Copyright (c) 2025 Hajar Dewantara, Andika Isma, Soussou Raharimalala (Author) https://creativecommons.org/licenses/by-sa/4.0
Investment Knowledge in the Young Generation: A Theory of Reasoned Action Perspective
This study aims to explore the investment knowledge of students from the Faculty of Economics and Business at Universitas Negeri Makassar using the Theory of Reasoned Action framework. Basic investment knowledge is crucial for prospective investors to avoid irrational investment practices, such as gambling, following trends without analysis, falling victim to fraud, and facing significant financial losses. Adequate knowledge, experience, and business instincts are essential for analyzing which assets to invest in within the capital market. Understanding the correct methods of investing is vital to minimize the risk of losses, particularly in stock market investments. While the growth of investors in Indonesia's capital market is promising, the overall interest in investing remains relatively low compared to other countries. This study underscores the importance of enhancing investment education to better prepare young investors. By increasing their financial literacy and decision-making capabilities, we can help foster a more robust investment culture and contribute to the financial well-being of the young generation.
Copyright (c) 2024 Alfira, Firmansyah (Author) https://creativecommons.org/licenses/by-sa/4.0
The Role of Self-Determination Theory in Shaping Investment Readiness Among Young Investors
This study explores the investment readiness of students from the Faculty of Economics and Business at Universitas Negeri Makassar using the Self-Determination Theory (SDT) framework. Both intrinsic and extrinsic motivation were found to play crucial roles in influencing investment readiness. Intrinsic motivation drives students to develop their knowledge and skills, while extrinsic motivation is triggered by financial rewards and social recognition. The main barriers identified include low financial literacy, limited access to information, and resistance to new technologies. The study suggests that enhancing financial education and digital literacy through comprehensive programs and supportive environments is essential to overcoming these obstacles and improving students' investment readiness. By addressing these barriers, educational institutions can better prepare young investors for successful financial decision-making, equipping them with the necessary tools and confidence to navigate the investment landscape.
Copyright (c) 2024 Jessica Asrina, Muh. Irham Guntur (Author) https://creativecommons.org/licenses/by-sa/4.0
Human Capital Theory as a Foundation for Investment Among the Young Generation
This study makes a significant contribution to understanding the role of Human Capital Theory in the investment decisions made by students, with a focus on human capital development. Through data analysis gathered from respondents at Universitas Negeri Makassar, the research explores the importance of investing in education, skills, and financial literacy as crucial elements in strengthening individual capacity for success. Using a descriptive method, the findings indicate that respondents exhibit consistent behavior toward human capital investment, reflecting a strong awareness of the importance of human capital development in achieving career success. The results underscore the critical role that Human Capital Theory plays in shaping students' investment decisions, highlighting the value they place on educational and skill development. The implications of this study reinforce the need for effective educational policies that enhance the quality of human resources within the academic environment, providing a solid foundation for students to achieve long-term success in their professional lives.
Copyright (c) 2024 Anis Pri Nandini, Ari Darni Latif (Author) https://creativecommons.org/licenses/by-sa/4.0
Applying Expectancy-Value Theory to Understand Investment Interest in the Young Generation
This study aims to explore the investment interest of students at Universitas Negeri Makassar (UNM) through the lens of Expectancy-Value Theory (EVT). The research examines how students' expectations and perceived value influence their interest in investing. Data were collected from a sample of UNM students, and the findings indicate that both expectancy and value have a positive and significant impact on their investment interest. This suggests that enhancing students' expectations and perceptions of the value of investment could lead to a greater interest in investing. The study employed a quantitative approach using SPSS for data analysis. The results reveal that students' investment decisions are strongly influenced by their perceptions of task difficulty, effort, behavioral attitudes, and subjective norms. Additionally, motivation and self-confidence play crucial roles in shaping their investment interest. These findings have important implications for educational strategies, highlighting the need to foster a supportive environment that builds students' confidence and enhances their understanding of the benefits of investing. By doing so, educators can encourage students to develop a stronger interest in and commitment to investment activities.
Copyright (c) 2024 Muhammad Fadhlul Khaer, Ina Septiana (Author) https://creativecommons.org/licenses/by-sa/4.0
Investment Decision-Making Among Students Using Prospect Theory in Behavioral Economics
Investment decision-making is crucial in finance, particularly for students planning their financial futures. This study focuses on students at Universitas Negeri Makassar (UNM) to understand how psychological factors influence their investment decisions. Utilizing Prospect Theory from behavioral economics, the research examines key factors such as risk perception, profit expectations, and time preferences. The study involved a survey of UNM students, and the descriptive analysis reveals that students tend to make decisions influenced by behavioral biases, loss aversion, and risk preferences. The findings indicate that students are consistent in their financial decision-making but are significantly impacted by psychological biases, particularly in their tendency to avoid losses and their cautious approach to risk and uncertainty. Overall, the investment behavior of UNM students is shaped by the psychological factors outlined in Prospect Theory, highlighting their reliance on subjective perceptions and loss avoidance. This research provides valuable insights for developing more effective financial literacy strategies and promoting wiser investment decisions among students. Additionally, it contributes to the application of Prospect Theory in the context of student investment decision-making.
Copyright (c) 2024 Khairunnisa, Muhammad Satrio Mubaraq (Author) https://creativecommons.org/licenses/by-sa/4.0
Investment Choices in the Young Generation: A Behavioral Economics Approach Using Prospect Theory
This study aims to explore the psychological and behavioral factors that influence investment decisions among students of the Faculty of Economics and Business at UNM using the Prospect Theory approach. This research is descriptive and utilizes a quantitative methodology, with the population consisting of students from the Faculty of Economics and Business at UNM. Data were collected using a questionnaire designed based on the principles of Prospect Theory in behavioral economics. The data analysis was conducted using statistical techniques, including descriptive statistical tests, to identify the factors influencing students' investment decisions. The findings reveal that students' financial decision-making behavior is significantly influenced by various psychological factors. The research indicates that students tend to be consistent in their financial decision-making processes, demonstrating a notable influence of behavioral biases. Additionally, the study highlights that common behavioral biases, such as risk aversion and loss aversion, are prevalent among students when making investment decisions. These results emphasize the importance of understanding the psychological aspects of investment choices, suggesting that educational initiatives should focus on improving students' awareness of these biases to foster more informed and rational investment behavior.
Copyright (c) 2024 Maria Reski, Andi Amrullah (Author) https://creativecommons.org/licenses/by-sa/4.0
Understanding Investment Motivation in the Young Generation Using Self-Determination Theory
This study aims to analyze the investment motivation of students using the Self-Determination Theory (SDT) framework. SDT emphasizes three basic psychological needs that influence motivation: competence, relatedness, and autonomy. Data were collected through a survey involving students from various disciplines at Universitas Negeri Makassar (UNM). The findings reveal that fulfilling the need for competence through investment training programs and seminars, fostering relatedness through investment communities and discussion groups, and supporting autonomy in investment decision-making significantly enhance students' investment motivation. The conclusion of this study highlights the importance of institutional support in the form of education, community building, and the provision of investment platforms that empower students to make independent decisions. These findings have practical implications for universities and other educational institutions, suggesting the need for effective strategies to boost financial literacy and encourage investment participation among students. By addressing these psychological needs, educational institutions can play a pivotal role in shaping the investment behaviors of the young generation.
Copyright (c) 2024 Ilma Wulansari Hasdiansa, Sitti Hasbiah (Author) https://creativecommons.org/licenses/by-sa/4.0
Theory of Reasoned Action as a Framework for Analyzing Investment Knowledge in Generation Z
This study aims to explore investment knowledge among students at Universitas Negeri Makassar using the Theory of Reasoned Action as a framework. The research examines how investment knowledge is influenced by various factors such as behavioral intentions, financial literacy, cognitive biases, social behavior, attitudes toward behavior, and subjective norms. By applying the Theory of Reasoned Action, this study seeks to explain how these factors shape students' decision-making processes in investment. A descriptive analysis method was employed, with data collected through surveys and analyzed using SPSS software. The study involved a population of students from Universitas Negeri Makassar, focusing on how their attitudes, intentions, and social influences impact their investment decisions. The findings indicate that students’ investment decisions are significantly shaped by their attitudes toward investment behavior and their intentions to act. The results highlight the importance of developing financial literacy and addressing cognitive biases to improve students' investment knowledge. This research has implications for educational programs, emphasizing the need to enhance students' potential and equip them with the necessary skills and knowledge to make informed investment decisions.
Copyright (c) 2024 Nurul Mufida, Hasnadia Rusdy, Arjuna Agung Grison Masiku (Author) https://creativecommons.org/licenses/by-sa/4.0
Young Generation’s Investment Motivation: Insights from a Self-Determination Theory Perspective
This study aims to understand investment motivation among students in Makassar using the Self-Determination Theory (SDT) framework. Data were collected from students through an online questionnaire and analyzed using SPSS software. The findings indicate that students' investment motivation is influenced by several key factors, including autonomous motivation, competence, social relatedness, intrinsic motivation, and commitment. The results highlight that students have a strong desire to independently manage their investment activities, feel confident in their ability to understand and engage in investment, and benefit from the support of peers, family, and community. Intrinsic motivation plays a significant role, reflecting personal satisfaction and interest in investment, while high levels of commitment suggest a strong dedication to maintaining their investment activities. Overall, the study reveals that students in Makassar exhibit a high level of investment motivation, driven by the need for autonomy, competence, and social connections. The research underscores the importance of financial literacy and social support in shaping students' investment motivation. Educational institutions and financial organizations are encouraged to collaborate in enhancing financial literacy and providing educational programs that support students' investment motivation.
Copyright (c) 2024 Mahmudatus Sholihah, Wahyudin (Author) https://creativecommons.org/licenses/by-sa/4.0
Exploring Investment Preparedness in Generation Z Through the Lens of Self-Determination Theory
In the wake of the financial challenges brought on by the Coronavirus pandemic, many Indonesians have taken steps to allocate their funds or secure future financial gains through various means, including savings and prudent financial planning. This study aims to explore the investment preparedness of students at Universitas Negeri Makassar through the lens of Self-Determination Theory. This theory emphasizes the role of intrinsic motivation, competence, and relatedness in shaping individual behavior. The research employs a quantitative approach, collecting data through surveys designed according to the principles of Self-Determination Theory. These surveys assess the level of investment preparedness among students and the factors influencing it. The findings are expected to provide valuable insights into the factors that impact students' readiness to invest and the implications for financial education programs on campus. By understanding these factors, educators can better support students in developing the skills and motivation needed to make informed investment decisions, ultimately contributing to their financial well-being and future success.
Copyright (c) 2024 Rusni Andriani, Risal, Nurafini Anggraini (Author) https://creativecommons.org/licenses/by-sa/4.0
Analysis of the Effect Current Ratio on Return on Assets at PT Astra Otoparts TBK.
This study makes an important contribution in understanding the relationship between current ratio and return on assets at PT Astra Otoparts Tbk. Through the use of a simple linear regression test on financial statement data for the period 2015-2022, this study intends to explain the extent to which the current ratio affects the company's return on assets. Current ratio, as the independent variable, is used as an indicator of the company's ability to meet its short-term obligations, while return on assets, as the dependent variable, reflects the company's level of profitability. The results show that, although the current ratio has a positive influence on return on assets, the influence is not statistically significant. In other words, the increase in current ratio does not contribute significantly to the increase in return on assets at PT Astra Otoparts Tbk. The findings can provide valuable insights for company management in designing financial strategies, especially in terms of managing short-term assets and liabilities. In the context of the automotive and spare parts industry in Indonesia, where PT Astra Otoparts Tbk operates, an in-depth understanding of the factors that influence return on assets is crucial. The results of this study can serve as a basis for similar companies to evaluate and improve their financial performance, optimize asset allocation, and manage short-term liabilities more effectively. Further research and the integration of other factors in financial analysis can help shape a more holistic and sustainable business strategy amidst changing market dynamics.
Copyright (c) 2023 Ikhyanuddin, Fatma Sarie (Author) https://creativecommons.org/licenses/by-sa/4.0
Contribution of Marketing Mix and its Impact on Purchasing Decisions of Siantano Furniture Products
This study aims to determine the effect and contribution of the marketing mix on purchasing decisions for Siantano Furniture Products that exist and are sold at PT Mega Indah Saru Timor (Misi Depo Bangunan) in Makassar City. The sample in this study were 96 Siantano furniture consumers who were coincidentally met by researchers and deemed suitable as respondents so that the Accidental Sampling method was used. Data collection was carried out using questionnaire, interview and documentation methods. The data analysis technique used is multiple linear regression analysis using Statistical Product and Servise Solution (SPSS) Version 25 and hypothesis testing using the F test and t test. The results of the study prove that part of the independent variables of the Marketing Mix, namely Product, Price, Place and Promotion have a positive and significant influence on the dependent variable, namely the Decision to Purchase Siantano Furniture Products at the Building Depot Mission in Makassar City. Products are the most dominant variable and have a significant effect on Purchasing Decisions for Siantano Furniture Products at the Building Depo Mission in Makassar City and are proven to be acceptable. Product is one of the variables that become the image of Siantano furniture which attracts consumers to buy these products.
Copyright (c) 2023 Eva Yuniarti Utami, Nurlaila Syarfiah Asfo, Rudi Kurniawan (Author) https://creativecommons.org/licenses/by-sa/4.0
How does Organizational Communication affect Job Satisfaction among Employees of Automotive Companies?
This research aims to find out how organizational communication influences job satisfaction among automotive company employees. The population in this study were all internal employees of companies operating in the automotive sector, or in this case PT Hadji Kalla Toyota, totaling 80 people. The instruments used in the research were observation, documentation, and questionnaires. The data analysis technique used is simple linear regression analysis and partial hypothesis testing using the IBM Statistical for Product and Service Solution (SPSS) version 21 program. Based on the results of statistical tests, it shows that partially the organizational communication variable has a positive and significant effect on employee job satisfaction. Based on the results of this research, PT Hadji Kalla Toyota should maintain and improve organizational communication by creating a work environment that is not rigid, because a rigid work environment can cause communication between employees to decrease. By establishing good communication, this variable can increase job satisfaction. employee.
Copyright (c) 2023 Fasiha, Fatma Sarie, Suharto, Andi Naila Quin Azisah Alisyahbana, Andika Isma (Author) https://creativecommons.org/licenses/by-sa/4.0
Does Brand Image affect the Purchase Decision of the ASUS Brand Laptop among Students?
This research aims to find out whether brand image among students influences the decision to purchase Asus brand laptops. The sample in this research was consumers using Asus laptops, namely 96 people who were accidentally met by the researchers and deemed suitable as respondents, so the accidental sampling method was used. Data collection was carried out using questionnaires, interviews, and documentation methods. The data analysis technique used is multiple linear regression analysis using Statistical Product and Service Solution (SPSS) v.20 and hypothesis testing using the t test and F test. The results of the research show that partially the product image has a positive and significant influence on purchasing decisions regarding Asus laptops among students. Brand image consisting of company image, user image and product image simultaneously has a positive and significant influence on the decision to purchase Asus laptops among students. This means that the brand image of Asus laptops is one of the factors in consumer purchasing decisions.
Copyright (c) 2023 Indah Wati, Soemarno Hidayatullah. S, Muhlis, Ilma Wulansari Hasdiansa, Sitti Hasbiah (Author) https://creativecommons.org/licenses/by-sa/4.0
The Relationship between Leadership Style and Corporate Financial Compensation to Employee Job Satisfaction
The study aims to determine the effect of leadership style and financial compensation on job satisfaction of employees of PT Astra International TBK Toyota Sales Operation (Auto2000) Pasteur Bandung. The population in this study were all employees within the scope of PT Astra international TBK Toyota Sales Operation (Auto2000) Pasteur Bandung as many as 80 people. Data collection is done by using observation, documentation, interview, and questionnaire methods. The data analysis technique used is multiple regression analysis and Multiple Correlation Coefficient Analysis and Coefficient of Determination Analysis using the IBM Statistical for Product and Service Solution (SPSS) version 21 program. The results of this study indicate that the two independent variables, namely Leadership Style (X1) and Financial Compensation (X2) have a relationship or influence individually or partially and a relationship together or simultaneously on the dependent variable, namely Job Satisfaction. The correlation coefficient of 0.978 is in the interval 0.91-0.99 which indicates the strength of the relationship between the independent variable and the dependent variable is very strongly correlated. The coefficient of determination of 0.965 shows that the independent variable to predict the dependent variable is 96.5%, the remaining 4.4% is influenced by other factors.
Copyright (c) 2023 Hadiansyah Ma'sum, Syamsul Hadi Senen (Author) https://creativecommons.org/licenses/by-sa/4.0
Analysis of Working Capital Turnover on Profitability: A Case from PT Telekomunikasi Indonesia, Tbk
This study aims to analysis about the turnover of working capital on profitability at PT. Telekomunikasi Indonesia Tbk. In addition, this study purpose to know about the impact of The Covid-19 for the telecommunications sector. The pandemic has changed the needs and lifestyles of people who rely heavily on internet access and the government's hard work to uniformly distribute digital infrastructure across Indonesia. The sample set is the balance sheet and income statement at PT Telekomunikasi Indonesia Tbk for the 2015-2021. The data used in this research is secondary data from the published financial reports of PT. Telekomunikasi Indonesia Tbk through the Indonesia Stock Exchange (IDX) website. The results showed that high working capital turnover was not followed by a high level of profitability, and working capital turnover was low it resulted in a high level of profitability.
Copyright (c) 2023 Fundamental and Applied Management Journal https://creativecommons.org/licenses/by-sa/4.0
The Effect of Gold Price on Profit Achievement at PT. Pegadaian (Persero) Maros Branch, South Sulawesi
The purpose of this research is to determine the effect of gold prices on profit achievement at PT Pengadaian (Persero) Maros Branch, South Sulawesi. This type of research is quantitative in nature explanatory. The population is the financial statements, and the sample is the profit and loss of PT. Pegadaian Maros Branch during the period 2018 - 2022. The data analysis technique used is simple linear regression with the help of the SPSS program. The results showed that the price of gold had a positive and significant effect on the profit achievement of PT. Pegadaian (Persero) Maros Branch South Sulawesi. This means that the price of gold is able to make a significant contribution to the achievement of the profit of PT. Pegadaian (Persero) Maros Branch South Sulawesi. Given the gold price factor that greatly affects the achievement of profit, PT. Pegadaian Maros Branch Sul-Sel needs to pay attention to pricing activities that will be carried out so that consumers and potential consumers / buyers know and understand the ups and downs of gold prices in PT. Pegadaian Maros Branch so as to increase the achievement of future profits.
Determinant of Consumer Satisfaction in Using Losari Beach Hotel Makassar Services with Service Quality Variables
This study aims to determine whether the dimensions of service quality, namely tangible, reliability, responsiveness, assurance, and empathy, affect customer satisfaction at Losari Beach Hotel Makassar and analyze the most dominant factor in influencing customer satisfaction at Losari Beach Hotel Makassar. The population in this study were guests staying at Losari Beach Hotel Makassar while the sample taken was 100 respondents using Non-Probability Sampling technique with Accidental sampling approach, which is a sampling technique based on chance, namely who happens to meet the researcher can be used as a sample if deemed suitable. Based on the research results, each of the most influential variables is the empathy variable, then assurance, then followed by reliability, and responsiveness, while the lowest influential variable is tangible. Makassar Gapura Beach Hotel needs to maintain elements that have been rated well by customers and need to improve things that are still lacking.
Analysis of Segmentation, Targeting, and Positioning (STP) Determination on Sales Volume at Cafe Teras Empang Parepare City
This study aims to assess and analyze whether the STP (Segmentation, Targeting, and Positioning) marketing strategy on the sales volume that has been implemented by Cafe Teras Empang in Parepare City has reached approximately one year (2021-2022). This type of research is descriptive quantitative. The population in this study were all employees of Cafe Teras Empang while the sample of this study were all 36 employees of Cafe Teras Empang as respondents using saturated sampling, which is a sampling technique when all members of the population are used as samples. The data collection techniques were carried out by means of questionnaires conducting interviews and questionnaires. While the data analysis technique used is to use Multiple Linear Regression Analysis using two statistical test methods, namely Simultaneous Test (Test f). Based on the results of research with statistical data analysis, the indicators in this study are valid and the variables are reliable. In the classical assumption test, it is proven that all indicators are normally distributed and there is a significant linear relationship between each independent variable and the dependent variable, for influence Segmentation, Targeting, and Positioning all have a positive direction and are not significant in their influence on the sales volume at Cafe Teras Empang in Parepare City.
The Effect of Service Quality on Customer Satisfaction Using Goods Delivery Services in Makassar City
This study aims to determine whether the dimensions of service quality, namely tangible, reliability, responsiveness, assurance, and empathy affect customer satisfaction of Goods Delivery Services in Makassar City and analyze the most dominant factors in influencing customer satisfaction of Goods Delivery Services in Makassar City. The population in this study were all customers at the Goods Delivery Service in Makassar City, totaling 8544. The sample taken was 100 respondents using Non-Probability Sampling technique with Purposive sampling approach. The results showed that all independent variables each had a positive and significant effect on the dependent variable. Simultaneously all service quality variables have a positive and significant influence on customer satisfaction. Goods Delivery Services in Makassar City need to maintain elements that have been rated well by customers such as empathy, tangible, and responsiveness, on the other hand, they need to improve things that are still lacking, namely assurance.